Data answers the question what. Information answers the question why. And insight answers the question so what.
The 16 behaviours can be simplified into just 1 model - Insight Mountain.
Data answers the question what?
Information answers the question why?
And insight answers the questions: so what, what next, how could we improve?
Finance are great at telling people what happened and surface whys.
And poor at giving people commercial drivers and helping to answer the so what.
And that's the fundamental difference between an accountant who tells people that sales are 4% below budget due to customer X.
And a finance business partner who say, hey: here are 3 things we could think about to grow sales and margin.
We work with finance teams to move them from data to genuine commercial insight that influences decisions.